Drunk Elephant is a skincare brand that has taken the beauty industry by storm. The brand was founded in 2012 by Tiffany Masterson, a mother of four who struggled with skin issues for years before deciding to take matters into her own hands. Drunk Elephant’s philosophy centers around using clean, effective, and non-toxic ingredients in their products.
The brand’s name is inspired by the myth that elephants get drunk when they eat the fruit from marula trees. Drunk Elephant’s core product lines include cleansers, serums, moisturizers, and sunscreens. The brand is known for its “Suspicious 6” ingredients list, which includes six ingredients that it believes are harmful to the skin and should be avoided in skincare products. These ingredients include essential oils, silicones, and fragrances.
Drunk Elephant has gained a loyal following due to its commitment to using only clean and effective ingredients in its products. The brand’s philosophy and impact have helped to change the way people think about skincare, and it has inspired other brands to follow suit. In this article, we will take a closer look at what makes Drunk Elephant skincare so special, and answer some frequently asked questions about the brand.
Key Takeaways
- Drunk Elephant is a skincare brand that was founded in 2012 by Tiffany Masterson.
- The brand’s philosophy centers around using clean, effective, and non-toxic ingredients in its products.
- Drunk Elephant is known for its “Suspicious 6” ingredients list, which includes six ingredients that it believes are harmful to the skin and should be avoided in skincare products.
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Core Product Lines and Ingredients
Drunk Elephant is a skincare brand that offers a range of products made with natural and synthetic ingredients. They are known for their cruelty-free and vegan products that contain active ingredients to address various skin concerns.
Moisturizers and Hydration
Drunk Elephant’s moisturizers, such as the Protini Polypeptide Cream and Lala Retro Whipped Cream, are formulated with marula oil and ceramides to provide hydration and nourishment to the skin. These products are suitable for all skin types and can be used both day and night.
Cleansers and Toners
Drunk Elephant’s cleansers, such as the Beste No. 9 Jelly Cleanser, are formulated with gentle ingredients and have a pH level of 5.5 to maintain the skin’s natural barrier. The toners, such as the C-Firma Day Serum, contain active ingredients like vitamin C and ferulic acid to brighten and even out skin tone.
Treatment and Serums
Drunk Elephant’s treatment products, such as the A-Passioni Retinol Cream and C-Tango Multivitamin Eye Cream, are formulated with active ingredients like retinol and niacinamide to address various skin concerns like fine lines, wrinkles, and dark circles. The T.L.C. Sukari Babyfacial is a popular product that contains a blend of AHAs and BHAs to exfoliate and brighten the skin.
Overall, Drunk Elephant’s products are made with a combination of natural and synthetic ingredients to provide effective skincare solutions for various skin concerns. Their commitment to being cruelty-free and vegan makes them a popular choice among consumers looking for ethical skincare options.
Brand Philosophy and Impact
Drunk Elephant is a skincare brand that emphasizes a “total skin reset” approach to achieve healthy skin. The brand’s philosophy is centered around eliminating ingredients that may be harmful or irritating to the skin and instead using only those that are beneficial. This ingredient-elimination philosophy is what sets Drunk Elephant apart from other skincare brands.
Ingredient-Elimination Philosophy
Drunk Elephant’s ingredient-elimination philosophy is based on the idea that certain ingredients commonly found in skincare products can lead to skin irritation, breakouts, and other issues. The brand has identified six ingredients, known as the “suspicious six,” that it believes should be avoided: essential oils, silicones, chemical sunscreens, alcohols, fragrances, and dyes. By eliminating these ingredients, Drunk Elephant aims to create products that are gentle and effective for all skin types.
Awards and Recognition
Drunk Elephant has received numerous awards and recognition from industry experts and publications. The brand has been featured in Sephora’s “Clean at Sephora” program, which highlights products that are free from harmful ingredients. In 2019, Drunk Elephant was named the “Best Skincare Brand” by Allure magazine. The brand has also been featured in Refinery29 and has a strong presence on Instagram, where it has amassed a large following.
Overall, Drunk Elephant’s ingredient-elimination philosophy and commitment to creating effective and gentle skincare products have made it a popular choice among consumers and industry experts. With its focus on healthy skin and dedication to using only the best ingredients, it’s no wonder that Drunk Elephant has become one of the most recognizable names in the skincare industry.
Frequently Asked Questions
What distinguishes Drunk Elephant from other skincare brands?
Drunk Elephant is a clean beauty brand that focuses on using only non-toxic, natural ingredients in its products. The brand is known for its “Suspicious 6” list of ingredients that it avoids, including essential oils, silicones, and chemical sunscreens. The brand also has a unique philosophy of using only biocompatible ingredients that work with the skin’s natural pH levels. Drunk Elephant products are also cruelty-free and vegan.
Is Drunk Elephant recommended by skincare professionals?
Yes, Drunk Elephant is recommended by many skincare professionals, including dermatologists and estheticians. The brand has received positive reviews from beauty experts and influencers, who praise its clean ingredients and effective results. Drunk Elephant has also won several awards, including the Allure Best of Beauty Award and the InStyle Best Beauty Buys Award.
Which skin types benefit most from Drunk Elephant products?
Drunk Elephant products are suitable for all skin types, including sensitive skin. The brand offers a range of products that target different skin concerns, such as aging, acne, and dryness. The products are designed to work together in a skincare routine, and the brand offers several sets and kits to help customers build a personalized skincare regimen.
